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IMPX Videos
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The Beryl Institute releases an “I am the Patient Experience” (IMPX) video at the opening of each annual Patient Experience Conference. We encourage the use of the IMPX videos to further the dialogue on the patient experience.

At the Institute, we are committed to sharing the faces of the patient experience. We invite you to download the blank "I am the Patient Experience” card and snap a photo of yourself and your colleagues. When done, you can tweet it to @BerylInstitute with the hashtag #IMPX.

Use of these videos as an educational resource for in-class education, new employee orientation, introduction to patient experience or other such learning programs is authorized as long as the video is shown in its entirety and The Beryl Institute is cited in its use. Additional guidelines are outlined below.



"I am the Patient Experience"

"Why are You the Patient Experience"

"We are ALL the Patient Experience"

"All Voices Matter"

"Every Person is the Patient Experience"

"Patient Experience is...
The Power of & "


Guidelines for use of the "I am the Patient Experience" video:

  • The Beryl Institute is sole owner of the copyright of the video "I am the Patient Experience”.
  • The video should be shown in its entirety. Screenings of the video should not remove The Beryl Institute introduction or conclusion when shown. No portion of this video may be used independently of the whole, meaning segments may not be edited, deleted and/or reused in other productions without express written consent of The Beryl Institute.
  • The format used in this video is replicable by individual institutions, organizations or systems who wish to recreate with their own staff/employees. We request that any re-creation includes and cites the definition of patient experience from The Beryl Institute and that the production follows all other guidelines above. We also ask that any re-creation be shared with The Beryl Institute and the broader Patient Experience community. We would like to include all "I am the Patient Experience" videos in this effort and make them be available through the Institute.
  • The soundtrack for this video (Patient Experience Theme) is also property of The Beryl Institute and may only be used to replicate the video format within an individual organization based on the criteria listed above. Soundtrack may only be used with proper acknowledgement of artist Ray Sharp and mention of his website 
    > Access Soundtrack (to download, right click on the > Access link and 'save target as')

We hope you find this resource to be of value in making the case that every role we play in the healthcare system has an impact on the patient experience. For additional questions regarding the use of the video, please contact us.

Submitted by various organizations around the world, an additional library of IMPX videos that continue this theme can also be seen below.


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The Beryl Institute
1831 12th Avenue South, #212
Nashville, TN 37203