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The Beryl Institute News: In the News

Healthcare Companies Should Design Patient Experiences Like Customer Experiences

Wednesday, February 15, 2017  
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It's been years since the healthcare industry started talking about the "patient experience," but it still has a long way to go to catch up to what most people want and expect from them. The problem is that healthcare companies should design patient experiences like companies design customer experiences, but they're not. Instead they continue to operate with a provider- and payer-driven approach.

For example, only 43% of doctor's practices surveyed by The Beryl Institute say that improving the patient experiences is among their top three priorities (nearly an equal percentage, 39%, say reducing and managing costs is.)  So it's no wonder patients remain unsatisfied and frustrated.

> Read the full article in Forbes

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