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Encore Webinar - Social Media from the Lens of a Multigenerational Workforce
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This webinar will look at communication and SM from the lens of a multigenerational workforce, exploring how each generation prefers to communicate in different ways. It will discuss how each platform can benefit an organization, and provide examples of how employees underestimated the impact their online presence and posts would have on themselves and to their organization.

8/14/2018
When: August 14, 2018
2:00pm ET
Where: United States

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Social Media from the Lens of a Multigenerational Workforce

Laura Miller, CPXP | Managing Consultant, NICU Innovation, March of Dimes Foundation

August 14, 2018 - 2:00-3:00 PM ET

For most hospitals, the patient experience begins with their online presence. Patients and families utilize the hospital's website and social media (SM) outlets to help understand the system and manage expectations. As SM expands as a resource for communicating, information and gallery sharing, and for other needs, hospitals are challenged with the task of how to handle the potential pitfalls and hazards of the medium beyond their website. This webinar will look at communication and SM from the lens of a multigenerational workforce, exploring how each generation prefers to communicate in different ways. It will discuss how each platform can benefit an organization, and provide examples of how employees underestimated the impact their online presence and posts would have on themselves and to their organization. Participants will learn different avenues a hospital can use to engage employees to create policies that benefit the patients as well as the employees and organization.

Learning Objectives

  • List three challenges of social media that hospitals face regarding patients, families, employees or hospital brand/reputation.
  • Describe the potential positive and negative impacts social media has on the patient experience.  
  • Define the unique communication characteristics of the different generations and describe how each generation utilizes social media in their own way.

*This webinar is an encore presentation from the Patient Experience Conference 2018.

Learn More about March of Dimes:

March of Dimes leads the fight for the health of all moms and babies. We believe that every baby deserves the best possible start. We support moms throughout their pregnancy, even when everything doesn’t go according to plan. We advocate for policies that prioritize their health. We support radical improvements to the care they receive. And we pioneer research to find solutions to the biggest health threats to moms and babies, building a brighter future for us all.


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