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The Beryl Institute Patient Experience Blog
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When Work Has Meaning

Posted By Deanna Frings, Tuesday, July 10, 2018
Updated: Friday, July 6, 2018

The title of this blog is not original to me but was a headline on the cover of the July-August 2018 issue of Harvard Business Review (HBR) referencing an article, Creating A Purpose-Driven Organization. It seems everywhere I turn, there is another book, article or referenced research on the neuroscience of purpose as a driving force that gives our lives meaning. And let me be clear, I love that there is currently an abundance of discussion on purpose and meaning. 

 

I have worked in healthcare my entire career from being on the front line as a respiratory therapist, leading teams in multiple leadership capacities to my current role as Vice President of Learning and Professional Development of The Beryl Institute. From my experience, conversations on meaning and purpose are not uncommon in the field of healthcare. I don’t know, maybe it’s because those of us who work in healthcare can easily connect that what we do really matters? We save lives. But how is this knowledge being lived out in our day to day practice as leaders in healthcare. Are we creating cultures that facilitate a discovery of purpose for ourselves and our employees? 

 

Organizations are focused on employee engagement and acknowledge its critical role in their experience efforts as reported in our, State of Patient Experience 2017: A Return to Purpose. And, it’s not surprising given the 2017 Gallup State of American Workplace report, that only 33% of employees are engaged in their work and workplace and only 21% of employees strongly agree their performance is managed in a way that motivates them to do outstanding work. 

These startling figures are not a new phenomenon. Previous Gallup Reports have shown much of the same. So, while we acknowledge the importance of an engaged workforce, the data suggests we continue to struggle, despite all the focus on improving it. 

I often speak on the critical role of leaders in achieving experience excellence and I would suggest that leadership is the critical link in transforming organizational cultures and creating engaged environments where individuals can reach their full potential. During these speaking engagements and workshops, I love taking people through a journey of discovery of purpose and meaning and I have witnessed the immediate and powerful impact it has. I hear a higher level of excitement in their voices, a clarity in vision and a drive in their commitment as they share their stories with each other. 

The conversation continues as we take the critical next step and determine actions we, as leaders, can take to not only share our purpose but invite employees to do the same. It’s one way to connect people to purpose. Simply stated in the HBR article, leaders most important role is to connect people to purpose.

Acting on a higher purpose can often motivate us to learn and develop our skills so we can excel in our performance contributing to what’s meaningful to us. It’s one reason I’m excited about Patient Experience 101(PX 101), a new educational resource releasing next week from The Beryl Institute. PX 101 is a comprehensive community-inspired and developed resource to build patient experience knowledge and skill for all employees across an organization by taking individuals through a discovery of purpose. It’s one of several new opportunities we’re launching this year in an effort to support global patient experience efforts based on the needs of our community. 

PX 101 offers the tools and activities you need to engage in deeper and authentic conversations on what patient experience is, what it means to your employees and how they positively impact experience excellence. It invites them to share their own accounts of how they make a positive difference resulting in a stronger sense of purpose and meaning to the work they do every day. 

 

When we find meaning and purpose in our work, the sky’s the limit to how high we can soar and how much we can contribute to our individual and organization’s success.  

As leaders in healthcare striving for excellence in experience, how do you connect people to purpose?


Deanna Frings, MS Ed, CPXP
Vice President, Learning and Professional Development
The Beryl Institute

Tags:  choice  compassion  culture  employee engagement  healthcare  improving patient experience  leadership  Patient Experience  personal experience  perspective  purpose 

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You Had Me at Hello: The Importance of the First Greeting in the Patient Experience

Posted By Terri Ipsen, CPXP, Thursday, February 1, 2018
Updated: Monday, January 22, 2018

The greeting. Such a small thing, but a wide lens to what a patient’s experience might be like during a visit to the doctor. At The Beryl Institute, our definition of experience includes “the sum of all interactions”; so getting this first step right – greeting the patient – is critical to influencing the patient’s perception and expectations about the care they will receive.

As Hurricane Irma was blasting through my home state of Florida, I was experiencing a physical “natural disaster" of my own: a herniated disc in my back that had trapped the nerve in my left leg, leaving me almost incapacitated. Getting immediate treatment for the pain from my regular doctor was impossible, as the storm had forced her to evacuate. To delay finding relief from my excruciating pain was not an option, so with the help of a friend, I was fortunate to get an emergency appointment with a spine specialist in another town. And this is where my story about first greetings begins.

The long 45-minute drive to the specialist was horrendous; my daughter was my driver as I laid flat in the back seat. Upon arrival, I shuffled into the medical office. Grimacing, I slowly approached the reception desk.  Before my name could even pass my lips, harsh words came flying at me from the other side of the glass window.

Do you have an appointment?” I thought to myself: Seriously? That is the most important question to ask me at this moment? I hobble through your front door, contorted with pain, and you are concerned about whether I have an appointment? The person on the other side of the window clearly was not focused on me, the patient, but rather the disruption that an unexpected patient would have on her day. No expression of empathy or compassion was displayed as she shoved a clipboard of papers into my hands. No assistance in finding a comfortable chair ever came. 

The poor welcoming carried over into the remainder of my visit: a 45-minute wait in reception and another 30 minutes in the exam room. There was no communication from the staff during either of these wait times – missed touch points that could have had major impact on my perception of care.

My experience in that medical office reinforces that there is still a lot of work to do in returning humanness to healthcare. The good news is that there are practices that do get it right, and this is where my story continues. The following week I visited a surgery center for a spinal injection. The greeting I received there was so different from my experience at the doctor’s office. Still in pain, I shuffled up to the front door. There, three nurses rushed outside and greeted me. One took my hand and acknowledged the pain in my eyes, “Looks like you need some help here. Let’s get you a wheelchair. We’re going to take good care of you.”  I felt I had arrived in heaven.

The receptionist was equally compassionate. Instead of giving me a clipboard of papers to fill out on my own, she left her desk and sat next to me in my wheelchair. She asked me the questions and completed the paperwork on my behalf. This provider got it right. The surgery center had built a culture of excellence based on empathy and compassion which was evident at every touch point of my visit. Imagine how healthcare could be changed if all providers embraced such a philosophy!

Frontline staff speaks volumes to the culture of healthcare organizations. A greeting that includes a smile and a courteous acknowledgement of a patient’s needs sets the scene for a good experience and, more importantly, customer loyalty. It made all the difference for me. Thank you, surgery center, for a great patient experience. You, indeed, had me at hello.

 

Terri Ipsen, CPXP
Executive Assistant
The Beryl Institute

Tags:  communication  compassion  empathy  first impressions  organizational culture  patient experience 

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With Healthcare at the Edge of Uncertainty, Human Experience Matters More than Ever

Posted By Jason A. Wolf, PhD, CPXP, Thursday, January 4, 2018

Happy New Year and I hope the first few days of January find you rested and ready for an exciting year ahead. I also recognize that 2018 brings continued uncertainty for healthcare and shifting pressures on our healthcare systems globally. This potential friction of calm and chaos is the boundary on which I believe we will find ourselves in healthcare for some time to come. And it is on this very active boundary where I believe we can and will thrive.

In the last year, we saw great strides in our efforts to elevate the patient experience conversation. Patient experience gatherings dotted the globe covering continents, inspiring national systems to refocus their intention, and encouraging new thinking and renewed purpose. Evidence continued to mount on the value of a broader commitment to experience and healthcare overall showed increasing commitment to a focus on experience as a central and integrated component of all we do. The State of Patient Experience 2017 revealed increasing investments, expanding scope and a realization that experience efforts are a clear path to achieving desired outcomes.

We were also guided by the powerful stories of those experiencing care. I was particularly inspired by the thoughtful call for compassion raised as we closed the year by Dr. Rana Awdish from Henry Ford and Tiffany Christensen, our new VP of Experience Innovation at The Beryl Institute at the IHI National Forum. Rana reinforced “We really can't presume to know the answer, we must ask generous questions to really know what matters to our patients,” while Tiffany challenged us to reconsider our perspective, asking, “What would happen if we admired our patients rather than pitied them?” and reminded us, “There is room for compassion on both ends of the bed.”

This idea of the need to connect, of a “both/and” versus an “either/or” in many ways is in direct conflict with much of the political and cultural climate in which we find ourselves today, where extremes are elevated and common ground eroded. This too represents that very boundary on which I believe we can thrive. It is through this expanded perspective on what actually matters that we realize we are talking about something much bigger – we are moving to a focus on the human experience at the heart of healthcare.

As I have reflected on this “evolution” in our journey, what I believe we have been doing is driving back to the very purpose on which healthcare was initially grounded. Before there were systems and structures, methods and machines, there was one human being engaging with another, one committed to help and one in need. It required both to participate, it took both to succeed…and it still does.

Jeff Bezos, founder and CEO of Amazon recently said that while he frequently gets the question: 'What's going to change in the next 10 years?' he almost never gets the question: 'What's not going to change in the next 10 years?'. His point being the second question is actually the more important of the two. It is those things that remain stable on which we can build and through which we can find our greatest success.

While we cannot predict how policy will change and in what ways or what new constraints or challenges we will face at the boundary of calm and chaos, we do know that each of us in the business of human beings caring for human beings will continue to have choices. While they are not necessary choices in what illness or disease may befall you, you do have the choice of how you believe you deserve to be treated, in what ways you want to be treated and therefore ultimately where you will choose to be cared for. You have choices in how you will care for others, in what you will do to understand what matters to them and to you and ultimately choices in how you will care for yourself as someone committed to helping others.

That is the essence of human experience. That is the essence of healthcare. Where we go from here depends on that idea. We can use the uncertainty of the moment or the lack of clarity or variability of what lies ahead as a distraction, or even an excuse, or we can focus on what matters at our core. In our efforts to focus forward, I offer four considerations:

1.     Intention and clarity matter.

The growing number of organizations defining what experience is for their organization reinforces that a clear intention and shared commitment to that purpose is central to any opportunity to drive excellence in healthcare.

2.     Consistency is the antidote to uncertainty.

When the ground feels unstable we must find places of strength on which to support ourselves. Being consistent in efforts to elevate and expand experience excellence is a central way to remain focused on purpose, ensure positive outcomes and manage through uncertainty.

3.     Shared understanding/ownership will change how we work.

The opportunity now presents itself to move beyond engaging people at the personal level, to activating them as co-owners in their care. This is more than a focus on centeredness, which represents a one-way relationship, to a dynamic sense of shared awareness and understanding in which all engaged contribute to outcomes.

4.     Listen to understand ALL the voices that comprise the healthcare ecosystem.

There must also be a commitment to listening at the broadest levels in healthcare to understand what drives people’s choices, what motivates their actions and why this work is important overall. In acknowledging that each voice in the process is critical we also reinforce the value and purpose that had people choose healthcare as a place to work and elevate those receiving care (as Tiffany challenged us) from passive participants to individuals we should admire.

As we move into 2018 we will push this idea further, learning from each of you, honoring the voices of all engaged in healthcare, truly clarifying what matters to those impacted by what healthcare chooses to do and ultimately reinforcing that in each of those choices we each make tiny ripples that touch thousands and thousands of lives around our globe. That is the opportunity for us as we look to the year ahead and beyond, to thrive at the boundary on which we find ourselves and use the energy that this dynamic tension creates to spur us on. In doing so, with our eyes forward and our hearts grounded in the human experience, we can continue to change healthcare for the better for one another and for all it serves.

 

Jason A. Wolf, PhD, CPXP
President
The Beryl Institute

Tags:  clarity  compassionate care  consistency  healthcare policy  healthcare uncertainty  human experience  patient experience  perspective 

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A New View: An Unwavering Commitment to the Human Experience in Healthcare

Posted By Jason A. Wolf, Ph.D., Thursday, August 3, 2017
Updated: Tuesday, August 1, 2017

This month’s Patient Experience blog is an excerpt from the recently released research report, The State of Patient Experience 2017: A Return to Purpose.

We have always maintained that in patient experience there are no major secrets and with that believe strongly that the differentiator is not in the private processes you create or the proprietary models an organization might produce. Rather it is in the spirit of an open sharing of ideas through which all should play and in the distinction of a true commitment to execution through which you should compete. Experience will be and is already emerging as a key, if not the primary, differentiator in healthcare. The opportunity in front of each organization is how they will seize this moment.

For us at the Institute, part of this moment is to acknowledge that patient experience will forever be central to healthcare, but also as we learn from the community and from the very data in this year’s benchmarking study the healthcare experience we are speaking to reaches beyond patient experience itself. In an environment where we clearly base all work on human beings caring for human beings we are ultimately addressing and impacting the human experience in our midst. For this reason, we believe at The Beryl Institute as we remain committed to patient experience we must address the reality of the human experience that is central to healthcare overall.

With this, we have set a bold and fundamental desired impact for how we look to move into the years ahead. Our intended focus is simple, clear and true:

Changing healthcare by advancing an unwavering commitment to the human experience.

In doing this we honor the work each of you are doing and the reality of the healthcare world we find ourselves collectively creating around the globe. In a commitment to shift how healthcare works, we must dedicate ourselves to the broader human experience, honoring both the patient experience at its core and the experience of all driving and supporting healthcare’s efforts every day. With that we believe this commitment must be grounded on four key points:

  • Understanding experience is defined as the sum of all interactions shaped by an organization’s culture, that influence patient perceptions across the continuum of care.
  • Acknowledging experience (1) encompasses the critical elements of healthcare from quality, safety and service, to cost and population health issues that drive decisions, impact access and ensure equity and (2) reaches beyond the clinical encounter to all interactions one has with the healthcare system.
  • Recognizing that human experience reinforces the fundamental principle of partnership and is therefore inclusive of the experiences of those receiving and delivering care as well as all who support them.
  • Reinforcing that focused action on experience drives positive clinical outcomes, strong financial results, clear consumer loyalty, solid community reputation and broad staff and patient/family engagement.

This commitment has been spurred by all we have seen in this work and by all each member of the broader patient experience community has taught us. As we travel a journey to reinforce the critical role of the human experience in healthcare all that we learned in this year’s study takes on even greater relevance.

We must strive for what we believe is important collectively and then ensure we find ways in each and every one of our organizations to apply these principles, practices, ideas and findings for the good of all engaged. This is not idealism, but rather a practical reflection on where we are and what we can achieve. The state of patient experience is about much more than what we have or will do, to what we are and what we can become. That is the inspiration we glean from those that contributed their voices in this year’s study and the motivation we garner from working collectively as a community dedicated to the human experience in healthcare.

The state of patient experience is strong, your efforts and commitment are true and the possibilities of all we can accomplish as a result are yet to be realized. That makes this perhaps one of the most exciting times to be committed to this work. We look forward to traveling the next steps of this journey with each of you.

> Download the full State of Patient Experience 2017 research report


Jason A. Wolf, Ph.D., CPXP

President
The Beryl Institute

Tags:  community of practice  culture  global healthcare  healthcare  Human Experience  Patient Experience 

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We the People: Why Patient Experience Must Be the Foundation of Healthcare Policy

Posted By Jason A. Wolf Ph.D. CPXP, Thursday, July 6, 2017
Updated: Wednesday, July 5, 2017

Two things have become central to all I see, say and share in engaging in discussions on the patient experience globally: one, that ALL voices matter, and two, that in healthcare we are human beings caring for human beings. These ideas while simple in concept also provide for all that is complex in healthcare. They have implications in both the delivery of care and in the design of the policies and systems that support the delivery of care.

As we think about the delivery of care, the provision of care at a personal level, the idea of experience – of quality, safe and service focused encounters grounded in dignity and respect and driven by communication, partnership and knowledge – is a natural fit. As citizens of our planet, as people who choose our points of focus from ideals, beliefs and/or faith, we have been taught and encouraged to treat others as we hope to be treated and to act with compassion as we engage in caring for others.

Yet, as we get to the level of policy and the systems that both support and yes, constrain, our capacity to create environments of caring, we have a much greater opportunity. In instilling the ideas of all voices, not only do we add perspective, but we by default introduce potentially perpendicular ideas. As we author policy and adapt structures that circumscribe the humanity at the heart of healthcare, we create both clearer pathways and opportunities for obstacles. It is in the midst of this noise that we must find and mold the material needed to positively frame the human experience in healthcare.

It is pertinent to explore this idea during a week where we saw both Canada Day in Canada and Independence Day in the United States. As we explore the roots of these two great democracies, or of any democratic society around the world, there may be no more important concept than the first three words found in the United States Constitution – We the People. Democracies by their very nature favor equal rights, freedom of speech and support the ability to raise conflicting perspectives. Therefore democracy, the idea of citizenship, of partnership, of equality, underlines the idea at the core of patient experience that all voices matter. Yet often, for people of all political beliefs and perspectives, for those who engage in healthcare from the aging, to those with chronic disease, family caregivers, to concerned parents and even for those who have yet to have a serious medical encounter, it feels as if the “system” and the policies that dictate its actions have forgotten them.

This idea that We the People have a voice that matters in healthcare is more relevant now than in any other time, not just in this period of policy change in the United States, but in how people view healthcare globally. This understanding of the criticality of the moment spurred a call to action by a group of committed leaders who have been listening to patients and peers, leaders and policy makers and recognized a great opportunity existed. If efforts were going to be more than just claiming to be “patient centric” and instead actually worked to engage the voices that are impacted by policy itself, then voices had to be raised, issues identified and actions taken.

This belief led to the initial idea of what has emerged as the Patient Experience Policy Forum (PXPF). The PXPF originated in 2016 through a series of conversations among a group of patient experience leaders and patient and family advocates who recognized the growing imperative to influence and help shape policy at the national and state levels on issues that directly affect the patient and family experience. The group and a growing number of individuals who have fostered its initial growth believed it was time to move the conversation on experience excellence beyond practice to address the policies and systems that were impediments to and encourage and support those that were supportive of the very principles all strive for in delivering care.

PXPF has quickly moved from concept to reality in establishing itself as a broad-based coalition of organizations and individuals engaged in advocacy and action to give a greater voice in healthcare policy to those working to improve the patient and family experience. It just announced last week that it will hold its inaugural meeting this September 19, 2017 in Washington, DC. PXPF will be working to advocate for policies and systems that will:

  • Advance Patient and Family Partnership
  • Elevate the Value Case
  • Improve Patient-Centered Measurement and Reporting
  • Strengthen Systems for Patient Involvement
  • Expand Professional Education and Support
  • Reduce Disparities

I invite you to explore the inaugural event of PXPF, share this opportunity with your peers and consider ways in which you can engage either in person or in an ongoing nature.

There is a reality in healthcare that we cannot overlook. That for as much as the conversation today, especially in the United States, is about the issues and challenges of insurance companies and/or constraints placed on provider organizations, those impacted by policy, especially those experiencing healthcare itself must not be left from this conversation. There are many organizations today doing great work advocating for specific diseases or segments of the population, but what is deemed missing is the idea that at the heart of all we do in healthcare, we must return to the human experience. If we believe fundamentally that caring for our fellow citizens, and in particular their health, matters, if we believe that ‘We the People’ matters, then we cannot waver in ensuring that patient experience must be the foundation of healthcare policy. I hope you will join us in this endeavor.

Jason A. Wolf, Ph.D., CPXP
President
The Beryl Institute

Tags:  equity  experience era  healthcare  healthcare policy  improving patient experience  Patient Experience  patient experience policy forum  PXPF 

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There’s No Place like Home…The Value of Connecting with Your Patient Experience Community

Posted By Stacy Palmer, Tuesday, June 13, 2017
Updated: Tuesday, June 13, 2017

I recently chatted with one of our members after she returned from another healthcare conference. While she enjoyed the event, she shared that the experience itself felt dramatically different than her time at our March Patient Experience Conference in Denver. I asked a few questions to try to understand what the difference was. The breakout sessions were great, the keynote speakers were inspiring, and it was a large crowd of other leaders in similar types of roles. Yet, she still felt something was lacking. Upon further reflection, she realized the missing element was the sense of community and emotional connection she experiences every year at The Beryl Institute conference.

Her comments reinforced feedback received after this year’s Patient Experience Conference. Participants said things such as, “Everyone was so kind and helpful…it was easy to meet people…it was so wonderful to be surrounded by like-minded people…we're all in this together!” These statements reflect things we hear often at the Institute, an appreciation for the welcoming and engaging community that has developed through a shared passion for building and sustaining the patient experience movement. 

Our community connects in many ways throughout the year – chatter on social media, regular discussions on listservs, and conversations through Topic Calls and Patient Advocacy Connection Calls. In recent months, we’ve also enjoyed watching dialogue between members explode in the chat box of our regular webinars where participants share where they’re logging in from, reconnect with old friends and tap into the tremendous wealth of knowledge that is represented in this patient experience community.

The virtual connections are powerful and a hallmark of The Beryl Institute. While these opportunities are invaluable, I would argue there is no replacement for spending time together in person. As the patient experience movement has grown, we’ve witnessed incredible connections between the leaders doing this work and an amazing energy and enthusiasm that comes when we gather together to share ideas, connect and learn. Our community believes patient experience is a foundational element of the overall healthcare experience, and there is something about getting together in person that inspires us to live and share that message.

At The Beryl Institute we continue to foster opportunities for face-to-face connections. Last week we announced the opening of the Call for Submissions for breakout sessions at Patient Experience Conference 2018 to be held April 16-18 in Chicago. We hope you will join us there and even consider submitting a proposal to share your patient experience successes.
 
But even before then we have many opportunities for you to engage face-to-face with patient experience peers. This fall we’ll hold Patient Experience Regional Roundtables in Canada, California, Louisiana and New York. Regional Roundtables are one-day programs bringing together the voices of healthcare leaders, staff, physicians, patients and families to convene, engage and expand the dialogue on improving patient experience. Through inspiring keynote sessions and working group discussion, participants leave with an expanded network, renewed energy and actionable ideas to support patient experience efforts in their own organizations.

We also have two upcoming Certified Patient Experience Professional (CPXP) preparation workshops. These are opportunities to gather with other patient experience leaders to not only network and share, but to prepare together for the CPXP exam. Community members will gather later this month in Chicago and in September in Los Angeles for full day courses reviewing the domains outlined in the job classification on which the CPXP examination is based. 

The Beryl Institute continues to be the global community of practice dedicated to improving the patient experience through collaboration and shared knowledge. We are a welcoming and engaging community. I am often reminded of an early Patient Experience Conference where a participant stood up and joyfully proclaimed “I have found my professional home!”  As a leader in the movement, we hope you view the Institute as your professional home, and we invite you to further connect with your patient experience family. 


Stacy Palmer, CPXP
Senior Vice President
The Beryl Institute 

Tags:  community of practice  Field of Patient Experience  healthcare  improving patient experience  leadership  networking  Patient Experience  Patient Experience Conference  thought leadership 

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The Spirit of the PX Movement – Sharing, Learning and Improving Together

Posted By Stacy Palmer, Monday, December 12, 2016
Updated: Monday, December 12, 2016

After six years as a membership community focused on improving patient experience, we continue to be amazed and inspired by the generosity of our members and guests committed to this movement. The spirit of this work is illustrated perfectly by the willingness to share, learn and grow together.

Just last week we released a great example of this in action through the white paper, Guiding Principles for Patient Experience Excellence. We’re careful to always acknowledge there is no one recipe for improving patient experience, but we have identified eight themes consistent in organizations who have found success in this work. The paper shares those principles, reflects on why each is a critical consideration and, perhaps most importantly, highlights specific examples from 15 organizations who excel in one or more of these areas.

As in all the work shared through the Institute, the examples represent only a sample of the many approaches that could be tied to each principle. They are offered to spark thinking in ways others can move from concept to action. It’s the willingness of these organizations to share their successes that fuels that thinking for others.

The gifting of knowledge and experiences has helped to build the field of patient experience and establishes both credibility and accountability for our efforts. This year our sister organization, Patient Experience Institute, recognized the first three classes of Certified Patient Experience Professionals (CPXPs), an incredible statement and stride for the movement. We continue to see this work validated and see our community eager to spread the word on the importance of addressing experience excellence and sharing successes and challenges encountered along the way.

We wholeheartedly offer thanks to every individual and organization who contributed to this work over the past year. Thank you for every case study shared, On the Road visit or regional roundtable hosted, webinar or conference session presented, ListServ email sent, topic call or connection call attended and learning bite delivered. It’s through these and other collective efforts that we can truly shape this movement and positively impact the experiences of patients, families and caregivers.

Interested in learning more about how you can personally contribute to the community in 2017? Visit http://www.theberylinstitute.org/?page=CONNECTIONIDEAS.

 

Stacy Palmer, CPXP
Senior Vice President
The Beryl Institute

Tags:  accountability  collaboration  community  community of practice  engagement  Field of Patient Experience  healthcare  improving patient experience  networking  patient experience  thought leadership 

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Pokémon Go…or No?

Posted By Michelle Garrison, CPXP, Thursday, September 8, 2016
Updated: Tuesday, September 6, 2016

As a patient experience community our members and guests are consistently seeking ways to engage and support the patients and families they serve, and the use of technology including personal health tracking apps, wearable devices and gaming through mobile devices can play an important role in contributing to a positive hospital experience by providing an opportunity to promote not only exercise but also social interaction.

By now, many of you have heard about Pokémon Go and may even be playing it yourselves. For those of you who might not know, Pokémon Go is an app where players can explore their surroundings and search for Pokémon creatures. There are also “Pokestops,” where you can collect items that you use in the game and gyms, where you battle for control against other players. Not sure if your hospital has Pokémon? If you have an interesting or unique art piece somewhere in your hospital, chances are it’s a “hot spot.”

Pokémon Go can provide an opportunity to positively affect the patient experience in a variety of ways. Some hospitals are using the app as a way to encourage their patients to get out of bed and be more mobile. Others have reported that patients have attributed weight loss to their use of the game. In order to catch Pokémon, you have to find them and that means going to different places and walking around. The game actively encourages walking by rewarding you when you hit milestones.

When you see patients or family members interested or actively involved, it is an another opportunity to make a connection with them. Just imagine how this could impact someone and possibly take their mind off of their next procedure even for a brief moment as well as foster a connection for the next time you walk in the room. One patient experience leader shared with me a recent experience she had.

What an AMAZING opportunity for patients, siblings and families to experience during a hospital stay or long clinic day!  Something truly special that they can readily access while others cannot. I personally spoke with a father who was playing with his son. I asked whether they were playing Pokémon Go.  They responded yes, and then, with great excitement, shared with me that our hospital was a “hot spot.”  Dad paused and said, “My daughter is upstairs (in a hospital room).  She cannot leave the room yet, but she’s been able to use her phone and play the game from her bed.”  He said they were thankful that she and her siblings could all enjoy the game.

There are downsides though, with the game having unexpected impact on hospitals’ daily operation. Hospitals are reporting more visitors, in particular unsupervised teens coming in to play the game. As well as there are concerns around increased traffic in areas of hospitals, including, front entrances, Emergency Departments and even near Critical Care Units. This leads to privacy and security issues. In a hospital, this can raise issues of patient confidentiality with gamers entering areas of hospitals where they might inadvertently have access to sensitive patient information. There are also safety concerns. Besides players wandering into restricted areas where they themselves could be injured, there is also an increased risk of infection due to germ exposure.

Some hospitals are moving forward and requesting that their facilities be removed from the game. Many are putting signs up asking people to be respectful of patients’ privacy and reminding them that hospitals are a place where people come to heal and not a gaming area. Others have alerted staff and asked them to report to security anyone they see playing.

While they are negatives that must be addressed and managed, there are benefits. As long as it is managed in a way that is safe for patients, staff and the community, there are opportunities to use the game in a way to impact the patient experience in a positive and meaningful way. In healthcare, we strive to provide opportunities to provide the best experience for our patients and family members. Technology and gaming apps can help with this, providing a way to interact with patients, motivate them and get them active. As your patients are trying to “catch ‘em all,” it could also make the hospital a little less scary place for them to be.

As we have seen, new technologies are consistently playing an important role in improving interactions and engagement with patients and family members. We would love to more about how not only this game but other technologies have impacted you and your organization in improving the experience for your patients, family members, staff and the overall community. What new technologies have helped you engage with patients and family members and how? What benefits and challenges have you seen from implementing new technologies?

Michelle Garrison
Director, Member Experience
The Beryl Institute

Tags:  interactions  patient engagement  patient experience  Pokemon Go  technology 

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“#Hellomyname is”: An idea at the heart of the experience movement

Posted By Jason Wolf, Monday, August 1, 2016
Updated: Friday, July 29, 2016

Just over a week ago the world lost a powerful advocate for our humanity. While Dr. Kate Granger, a physician turned patient advocate due to her own healthcare experiences may have left us physically, she will be forever present through a powerful legacy that rests at the heart of the patient experience movement. 

I never had the honor to personally know Kate, but in what she accomplished with the golden minutes of life she maintained, I felt I have met her fully. If we believe our efforts in healthcare are grounded in the simple notion that we are human beings caring for human beings our lenses shift. We move from a notion of clinical protocol or programed action, to personal consideration, understanding and partnership.

At the heart of this idea is that in healthcare all of the moments we have – clinically or otherwise – take place at a point of interaction. It is at this point of interaction where experience happens. We are not nameless providers of care interacting with a diagnosis or room number, rather all that exists is a connection, one person to another.

As people, whether on the delivery or the receiving side of healthcare across settings, each and every one of us is an individual with a story, a heart, a soul, memories, dreams, hopes, fears and a name. Perhaps it is the latter, that I am person with a name, that serves as the frame for all of this. That is the legacy that Kate is leaving us.

Kate inspired an idea that exemplifies the fundamental simplicity behind ensuring the best in experience. For in our simple actions, we can have the most profound impact. Kate’s realization through her experiences on the other side of the bed were that we all too often missed one another as people, we didn't share who we were, we didn't share our name. As Kate revealed in an interview on her own experience, she was not treated as a person, but rather an object to be treated, stating, “I just couldn’t believe the impersonal nature of care and how people seemed to be hiding behind their anonymity.”

This led to a powerful idea and an emerging movement - #hellomynameis. This concept now used by hundreds of thousands of people globally was grounded in a simple concept. As Kate shared via her site, the purpose of #hellomynameis is “to encourage and remind healthcare staff about the importance of introductions in healthcare. I firmly believe it is not just about common courtesy, but it runs much deeper. Introductions are about making a human connection between one human being who is suffering and vulnerable, and another human being who wishes to help. They begin therapeutic relationships and can instantly build trust in difficult circumstances. In my mind #hellomynameis is the first rung on the ladder to providing truly person-centred, compassionate care.

These words define the profound power of this idea and the importance of this legacy. If we are to remain true to the foundation on which healthcare has been built – on care, on connection, on healing the whole person and on the compassion it takes – this is an idea we cannot ignore. It is who we are in healthcare and reminds us of and supports us in being all we aspire to be. This idea personifies all I have seen as good, right and true as I have traveled around the healthcare world in search of experience excellence. So while Kate may no longer walk with us, we can carry her heart and spirit in every interaction we look to have and for the very hope that each of us has for the greatest healthcare can be. We must carry on this legacy and I encourage each and every one of you to engage in this cause. #Hellomynameis Jason and I, like you, am the patient experience. Join me!

To learn more about Kate and her effort, here are a few valuable links:

Hellomynameis.org
Hello, my name is Kate Granger
BMJ – Kate Granger
Globe and Mail – Andre Picard - Remembering Kate Granger, a champion of human connection

 

Jason A. Wolf, Ph.D.
President
The Beryl Institute 

 

Tags:  #Hellomynameis  defining patient experience  global healthcare  improving patient experience  Kate Granger  patient engagement  Patient Experience  patient stories  storytelling  voice 

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Supporting the Expanding Field of Patient Experience

Posted By Stacy Palmer, Thursday, June 9, 2016
Updated: Thursday, June 9, 2016

This week we opened the call for submissions for Patient Experience Conference 2017. It will mark the seventh official year for this event, the annual gathering bringing together the collective voices of healthcare professionals and patients/families across the globe to convene, engage in and expand the dialogue on improving patient experience. 

Each year we’ve seen significant increases is conference participation, with almost 1,000 people gathering in Dallas this past April to share, learn and network with one another. Similarly The Beryl Institute community itself continues to grow, now made up of over 45,000 members and guests from 55 countries. We believe this growth signifies the expansion of the patient experience movement. Leaders are realizing a focus on experience is a necessity for survival in the ever-changing healthcare environment.

We’ve watched the field develop with some organizations now appointing Chief Experience Officers to guide efforts and strategy. Patient Experience Institute, a sister organization of The Beryl Institute, has established a formal designation for Certified Patient Experience Professionals – and over 140 organizations now have one or more CPXPs on staff. Hundreds of individuals are expanding their professional development through the PX Body of Knowledge certificate programs. And Patient Experience Week was established to celebrate those who positively impact experience every day. 

Without a doubt, the field of patient experience is expanding.

This expansion continues to change the dynamics of The Beryl Institute Community. When we began as a membership organization in late 2010, most of our members were just getting started on their patient experience journeys. They were incredibly willing to share the successes and struggles along the way – which led to the abundance of community-developed content that exists and continues to grow today.

While we’ll always offer resources, support and encouragement to those beginning their efforts, we must continue to elevate the conversation to also support those further along on their journeys. Many of you are now looking to the community for information on how you can take things to the next level. How do you sustain your programs? What can you do to develop deeper engagement opportunities with patients and family members? How can you bring down silos that exist within your organization? How do you integrate social media into experience efforts?

The expansion of the field and our commitment to provide the breadth and levels of content needed to support the community led us to a significant change in the conference call for submissions process for 2017. As you complete the submission form for a standard breakout, mini session or poster – and we invite you to consider doing so – you’ll be asked to identify the development stage for your content, specifically your submission is ideal for individuals with:

  • Minimal knowledge and experience. Looking for some basic information, key principles and "how to’s” on the subject.
  • Working knowledge and some proven experience. Looking for breath or depth in the subject, how to sustain and engage others and/or dealing with resistance to change on the subject. 
  • Authoritative knowledge and proven success. Looking for advanced knowledge and examples to evolve their understanding and practice on the subject. 

This is the scale our Learning and Professional Development team considers regularly as they develop content for our webinars, topic calls and other resources, and we're excited to now apply this process to Patient Experience Conference. This information will guide our volunteer reviewers and conference planning committee to develop a well-balanced program that meets the needs of participants at all levels. We’ll identify sessions as beginning, intermediate or advanced so you can make the most-informed choices on what sessions you will attend to customize your learning experience. 

It’s important to acknowledge, however, that levels of learning can be both subjective and cyclical. Organizations who once excelled at certain facets of patient experience may find themselves slipping in that area over time and in need of a basic refresher. And organizations just beginning a patient experience journey might have certain areas in which they already perform well ahead of the curve. There will always be a need to support all levels of development and we are committed to sharing that breadth of resources.  We thank you in advance for your contributions to the community. Sharing your story and knowledge truly represents the core idea that we are ALL the Patient Experience!


Stacy Palmer
Vice President, Strategy and Member Experience 
The Beryl Institute
 

Tags:  collaboration  commitment  community  community of practice  engagement  Field of Patient Experience  global healthcare  healthcare  improving patient experience  patient  patient engagement  Patient Experience  Patient Experience Conference  service excellence 

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