Earlier this week in a webinar hosted by the Institute, I shared thoughts on why patient experience matters now more than ever. At a time when policy uncertainty hangs in the air, there must not be any uncertainty about the importance of a commitment to experience and the actions required to ensure it remains at the heart of what we do in healthcare. We have a collective responsibility to ensure the strategies, practices and processes necessary to drive experience excellence continue with unwavering commitment. We too must underline and be willing to speak to the impact a focus on experience can and does provide.
This focus is what is guiding the strategic intent of The Beryl Institute as we look to ensure the human experience is the heart of healthcare around the globe and is grounded in the very efforts we not only look to take on ourselves, but also encourage others to explore. We are at a critical time where we must gather evidence, reinforce value, provide grounded research and share efforts in ways that help people act with confidence and support leaders in making strong and committed choices.
This is not a time for passivity; in simply accepting consumerism has arrived or that a focus on value has become central to our efforts. Rather those committed to experience in healthcare must be doing more; not just to achieve individual and organizational outcomes, but to support an expanding dialogue that ensures all corners of healthcare commit to and reflect in their actions the principles central to an industry which at its core is about human beings caring for human beings.
With that call to action, I asked four questions of those listening. These questions were more than a cause for reflection. Rather I see them as an opportunity to plot a course forward for each of us engaging in the experience movement. I provide them here to both encourage your own consideration, but also to invite your comments. I hope you will share what you plan to do.
- How will you reinforce the importance of experience in your work and/or as a consumer of care?
- What top issues are most critical to you in this effort and how will you elevate them as a focus for your work?
- How will you support others in standing as champions for experience excellence?
- How will we expand the experience conversation to change healthcare for the better?
In this, the experience era, a fundamental commitment must be a readiness to share wildly and steal willingly. This means we must not only try new things, and whether succeed or fail share our lessons learned, but we must also search out other’s ideas and see how they fit, challenge or complement our own. This free flow of evidence, of practice, and of thinking is what will strengthen the capacity of all focused on experience across the healthcare continuum. It is what grounds our ability to achieve all we aspire to in providing the best outcomes possible. It is also this sense of sharing that underlines our biggest research endeavor at the Institute – our State of Patient Experience Study.
It is time once again for you to share your voice and encourage others to do the same in our 4th biennial study. I invite and ask each of you to not only participate in this year’s exploration, but also share this opportunity with your colleagues and peers. We look to gather input from organizations across the continuum of care, perspective from consumers of healthcare and insights from around the world to best understand both the ‘whats’ and ‘whys’ that are driving experience efforts today. This commitment to taking action and sharing your voice is critical to this endeavor and I do hope you will participate. You can get started by clicking this link: http://bit.ly/StateofPX2017. We will share the initial findings of this year’s study at the opening of Patient Experience Conference 2017.
In concluding our 2015 study I wrote, “In our patient experience movement and in the data that frame its efforts, we are not just seeing incremental movement, but fundamental shifts in behavior, practice and perspective. We are experiencing a shift in the very habits of the people and organizations in healthcare. We are seeing an alignment around the idea that patient experience matters.” It is the very efforts that every one of you are taking on, helping lead or encouraging others to tackle that is inspiring this possibility. That in recognizing experience matters, now more than ever our global understanding can drive local action. In doing so we are staying true to our commitment in providing the best experience possible for all those in or affected by healthcare around our world. Thank you in advance for your input and contribution.
Again, you can begin the survey here: http://bit.ly/StateofPX2017
Jason A. Wolf, Ph.D., CPXP
The Beryl Institute