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Speaker Profile - Anthony Cirillo
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Anthony Cirillo, FACHE, ABC, NSA

Over 25 years of healthcare excellence and leadership.

Fellow of the American College of Healthcare Executives

Author, Who Moved My Dentures?

Experienced Keynote Speaker

Performer, Singer and Entertainer



Brief Bio:

"Anthony Cirillo is a passionate advocate for creating exceptional experiences across the continuum of healthcare. His article, The Chief Experience Officer, ignited a healthcare movement and helped propel the Cleveland Clinic forward in creating an office of patient experience long before the increased focus from HCAHPS and value based purchasing. He is bringing new approaches to healthcare that help transform organizations and in turn the experiences they deliver." - James Merlino, MD, FACS, FASCRS, President and Chief Medical Officer of Press Ganey's Strategic Consulting Division; former Chief Experience Officer, Cleveland Clinic Health System


Relevant Credentials:

Anthony has worked in marketing since 1979 and in healthcare marketing and patient experience since1985, holding senior level roles reporting to the CEO. With a Masters Degree in Organizational Dynamics from the University of Pennsylvania he is well positioned to serve as a facilitator as well as review and assess company culture and dynamics so that behaviors can be changed that productively help the organization implement and achieve its goals. Mr. Cirillo is also a Fellow of the American College of Healthcare Executives, a credential few marketers possess. Being able to tie all aspects of hospital operations together, he can provide better insight into how they should be marketed.

Mr. Cirillo’s is a past board member in the Society for Healthcare Strategy and Market Development. He is a frequent speaker at national conferences. And he was the only U.S. consultant asked to speak at the 1st Middle East Marketing Forum in Dubai. Industry innovators from Cleveland Clinic, Harvard Medical School and John Hopkins joined him. He has spoken and consulted in the Middle East several times since.

Anthony started his career as a senior level marketer for several health systems in Philadelphia in the 1980s and 90s before helping to launch a Wall Street startup, Touchstone Health, in 2000, working with seniors throughout New York City. During that period he served as an at-large member of the SHSMD Board of Directors. Anthony is an international consultant and thought leader that helps leaders connect the dots that spark health care movements.

Anthony has a mission side of his life devoted to older adults. He is the About.com Expert Guide for Senior Care. His book "Who Moved My Dentures?” debunks myths about aging. He spends hundreds of hours in nursing homes entertaining and bringing joy to seniors. He has keynoted numerous long-term care and care giving conferences; has a top-rated blog devoted to educated aging choices and is a guest blogger in the field. Anthony is on the board of CCAL and a member and workgroup co-chair of The Dementia Action Alliance.

Anthony not only helps organizations reach the boomer and senior population through his expertise but also acts as a conduit in reaching them through his versatile talents.

Anthony is often featured in the media including The Wall Street Journal, USA Today, U.S. News and World Report and Forbes to name a few. And he is regular contributor on aging and caregiving for The Charlotte Today show. You can view Anthony's recent speaking engagements here.

Offered Presentations/Topics:


  • Opportunities in an Aging Marketplace – for companies looking to create exception experiences and seize opportunities in an aging market.
  • Person Centered Care Is Blind to the Setting: Obstacles and Opportunities in Shaping the Culture of Aging Care – what we need to know as professionals and consumers if we are to avoid the aging crisis.
  • How to Become a Dementia Friendly Hospital – 10 Steps
  • The Patient Experience Trifecta: Ignite the Passion, Change the Experience, Tell Your Story
  • The Role of The Chief Experience Officer in an ACO World
  • The Meaning of Life! Perfect for paid and family caregivers where motivation and inspiration are key.
  • Develop Your Personal Brand
  • Turning Sources into Sales
  • Essentials of Marketing
  • The One Day Marketing Crusade – a unique "event” designed primarily for long-term care facilities but which can also be adapted for hospitals and other providers. The Crusade is a full day program that engages all of your internal and external audiences and focuses attention on your facility and its mission.

Speaking Fee/Honorarium: $7,500 - $10,000

Travel Restrictions: N/A

Video of Anthony:



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