New White Paper from The Beryl Institute Provides Insights to Generations
Sunday, July 19, 2009
The Beryl Institute has released a new White Paper titled, "Customer Experience: A Generational Perspective.” From his research, Michael Howe, former CEO of the first intersection of healthcare and retail services—MinuteClinic, explores the social influences and characteristics of the four generations that currently have the greatest impact on the healthcare system: Greatest Generation, Baby Boomers, Gen Xer’s, and Millennials. Each generation has a unique view and interaction
with marketing, technology, and healthcare. Read the full release or access the white paper directly here.
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