In my most recent Patient Experience Blog I suggested we are now entering the Experience Era, offering eight considerations we should act on to not only usher in its arrival, but also support its place at the heart of our healthcare conversation. At the same time, we are seeing in all corners of healthcare and all touchpoints across the care continuum that the conversation on healthcare is dramatically shifting. Beyond a simple acknowledgement of the rise of consumerism in healthcare there is a more fundamental commitment to a focus on experience and all that encompasses.
Even with a much clearer and measurable focus on experience, we still are in our infancy in identifying and measuring key points of value that are realized in efforts to drive the best in experience. Yet, I believe we can say with some confidence that experience efforts, when approached with the requisite breadth and depth, have a significant influence on the outcomes we look to achieve – both in clinical practice across quality, safety and service and in broader operational results – including clinical and financial outcomes and consumer loyalty and community reputation.
With that recognition, we are excited to open a global inquiry into what people see as the value in a focus on experience overall. Our hope with this exploration is to understand the motivations, actions, impact and outcomes associated with a focus on patient experience. As part of this inquiry we are also looking to identify the proven practices being implemented to address patient experience excellence from the perspective of not only healthcare organizations, but also consumers of healthcare, be they patients, family members or other support networks. I invite and encourage you to participate.
Respondents will be asked to provide thoughts from a primary perspective – that of a patient or family member or member of a support network, that of a healthcare team member, or that of a healthcare leader/administrator – but are invited (and encouraged) to provide insights from the other perspectives they may bring to the conversation. This is critical to reinforcing that all voices matter and in healthcare many actually engage with multiple voices. Through this exploration, incorporating this range of perspectives will help us identify commonalities and distinctions in how people both approach and evaluate patient experience and will allow us to frame a broader picture of how value is perceived.
I believe, as I have seen on our journey in expanding the patient experience conversation these last few years via The Beryl Institute, that we must be willing to ask the big questions and dig into the critical issues that will continue to create the greatest opportunities for healthcare globally. As the experience movement grows we must be rigorous in reinforcing value, committed to continuing to push the edges of our efforts and willing to engage with one another in the topics that will help us to focus with intent on all that is right in healthcare. It is through these efforts that patient experience has found its place at the heart of healthcare overall.
I invite and encourage you to participate and to share this inquiry with your peers and networks. The survey itself should take about 5 minutes to complete and includes 3 open comment questions to answer so respondents can provide the full extent of their thoughts. A report of the findings will be presented this fall and respondents can sign up to get special updates on the survey. You can start the survey here: https://www.surveymonkey.com/r/ValueofPX.
Thank you in advance for your perspective, but more so thank you for your commitment to this movement and to this effort to ensure the experience era in healthcare continues to grow for many years to come.
Jason A. Wolf, Ph.D.
The Beryl Institute