Jason A. Wolf, Ph.D.
Jason is a passionate champion and recognized expert on patient experience improvement, service excellence, organizational effectiveness, and high performance in healthcare. As President of The Beryl Institute, Jason has led the growth of the organization from a powerful idea for improvement in healthcare to an organization now recognized as a leading global community of practice and thought leader on improving the patient experience. Prior to joining the Institute, Jason designed and led the organization change, service, and leadership development strategies for the Eastern Group of HCA, supporting over 45 facilities and 45,000 employees and conducted groundbreaking research to identify the characteristics of high performance healthcare organizations. Jason is a sought after speaker and an author of numerous articles and publications including two recent books on organization culture, change and performance in healthcare: Organization Development in Healthcare: A Guide for Leaders and Organization Development in Healthcare: Conversations on Research and Strategies. He also serves as a professorial lecturer at American University's School of Public Affairs in Washington, DC. Jason received a BS in Foreign Service from Georgetown University; a M.Ed. in Human Resource Development from Vanderbilt University and a Ph.D. in Management and Organization Development from Benedictine University. Jason currently resides in Nashville, TN with his wife, Beth. A recovering marathoner, having run seven, Jason's greatest accomplishment though is that of new dad, with the arrival of his son Samuel in April 2013 the day after PX Conference 2013.
Vice President, Strategy and Member Experience
Stacy oversees the Institute’s program development, partnerships and communications to ensure they offer maximum benefit to members. She also plays a key role in developing member resources such as white papers, research briefs, newsletters and the annual patient experience conference. She is passionate about the mission of the Institute and in increasing industry awareness of the organization as the global community of practice, thought leader and resource for professionals committed to improving the patient experience. Stacy began working with the Institute in 2010 assisting with its relaunch to an independent membership organziation. Before joining The Beryl Institute, she spent eleven years in the media industry focused on communications, advertising and product development for The Dallas Morning News. She holds a Bachelor's degree in Mass Communication, Public Relations from Texas State University. When not working, Stacy enjoys traveling, volunteering in the community and spending time with her husband, Rick, and their two daughters, Maya and Luca.
Director, Learning and Professional Development
Deanna brings a unique combination of passion, dedication and experience to her role. Deanna will shape the learning strategy for The Beryl Institute, leading educational efforts and coordinating the design, scheduling, facilitation and delivery of educational programs. She will also have accountability for further developing the Patient Experience Body of Knowledge and Certification. In her role, Deanna will have a widespread and broad impact on improving the patient experience. Of significance to the Institute, Deanna learned of this opportunity as a member of the community and is excited to continue to find new ways to support the organization. Deanna began her career over 25 years ago as a respiratory therapist and has held a variety of roles including Manager of Cardiopulmonary Neurology Services, System Manager of Training and Development, Director of Organizational Development, and Director of Patient and Family Experience. She has extensive experience in leadership, strategic planning, organization development, learning strategy and solution deployment. Over the past fifteen years she has focused on optimizing the patient and family experience leading efforts in patient experience strategy. She holds a Master of Arts degree in education and instructional design. While she understands healthcare is an enormously complex industry with many challenges to address, Deanna believes in a simple truth – that to improve the patient experience we must touch the hearts of care givers and connect with them in ways that help them to emotionally connect with the patients’ they care for and serve. Deanna lives in Wisconsin and brings the same level of passion and dedication to her personal life enjoying cycling, kayaking and anything outdoors with her husband, Jeff.
Director, Member Experience
Michelle ensures that members and guests have the information necessary to meet their needs and strives to deliver the best member experience at all touchpoints. She is committed to furthering the vision of the Institute as the global community of practice and premier thought leader on improving the patient experience. Prior to joining The Beryl Institute, she spent twelve years working as a sales assistant and event coordinator for a regional brokerage firm. Before that, Michelle experienced the world of healthcare by working as a radiology reading room technician and as a phlebotomist. She holds a Bachelor’s degree from Texas Woman’s University. In her spare time, Michelle enjoys spending time with her husband, Tom, and her two kids, Elise and Caleb. She is an avid reader and would love to have more time to travel.
Marketing and Membership Coordinator
Natalie brings her communications experience and organizational skills to the team by providing marketing and membership support to The Beryl Institute’s programs and events. She plays a vital role in media relations, assisting event logistics coordination, analyzing membership reporting, maintaining website content and monitoring social media. She comes from a background in community outreach, program development and grant writing in her prior position as community health assistant coordinator for the last three years. She is passionate about helping others and is committed to spreading The Beryl Institute’s vision on improving the patient experience in healthcare. She holds a Bachelor’s Degree in Strategic Communication from Oklahoma Baptist University and lives in the DFW metroplex with her husband, Heath. She has a love for cooking, blogging and enjoys spending time with her friends and family.
Administrative Experience Coordinator
Christina brings drive, determination and essential organization skills to her role as the Administrative Experience Coordinator. Prior to joining The Beryl Institute, Christina was in Customer Care Operations at Xerox for nine years where she utilized her negotiation skills as well as her strong communications skills to manage her clients. Christina is also an entrepreneur, starting her own business with her father in 2003. The Youth Sports Organization (YSO) is responsible for supplying umpires to several major North Texas Baseball Associations. Christina is married with three wonderful kids: Elijah, Arianna and Jaylen. When not working, she enjoys spending time with her husband Phillip and their children, shopping and traveling.
Jason designs and produces creative projects for The Beryl Institute, from publications, videos, infographics, logos, videos, web design and development. For eleven years, he served as Creative Director for a group of small businesses. In 2012 he started Armour Creative, his own creative services and solutions business. Jason is passionate about corporate culture and is a co-author of Smile Guide: Employee Perspectives on Culture, Loyalty, and Profit, has spoken on a panel about customer service at Inc. 500|5000, and his corporate-culture videos have been featured in the Wall Street Journal. Jason loves to travel the world with his lady, typically backpacking or camping, and making it up as they go along.
Lori is committed to making The Beryl Institute’s Patient Experience Conference an exceptional experience for attendees, speakers and sponsors. In 2012, Lori founded Ideal Meetings and Events, a full service meeting management company. Before that Lori worked for over 11 years as the in-house meeting planner for Press Ganey Associates, Inc. Lori holds a bachelor’s degree in Restaurant Hotel Management from Purdue University. When not working, Lori enjoys traveling, spending time with family and horseback riding.