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Our Team
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Defining PX About Us Our Stand Community Profile Our Team Boards/Councils

Paul Spiegelman
Founder & Chairman

Paul Spiegelman is Chief Culture Officer of Stericycle, a NASDAQ listed global services organization with 13,000 employees and is the Founder of BerylHealth and The Beryl Institute. Paul also co-founded the Inc. Small Giants Community, an organization that brings together leaders who are focused on values-based business principles.

As the former CEO of BerylHealth, Paul led a unique, people-centric culture for a company that won nine "best place to work” awards, including the #2 Best Medium Sized Company to Work for in America. Paul was honored with the Ernst & Young 2010 Entrepreneur of the Year award.

Paul is a sought-after speaker and author on leadership, employee engagement, entrepreneurship, corporate culture, and customer relationships. He makes frequent radio and TV appearances and writes columns on culture for Inc. Magazine and the Dallas Business Journal. He’s written several books on employee engagement and is the New York Times best-selling author of Patients Come Second: Leading Change by Changing the Way you Lead.

Paul practiced law for two years prior to founding BerylHealth. He holds a bachelor’s degree in history UCLA and a law degree from Southwestern University. To learn more about Paul, please visit

Jason A. Wolf, Ph.D.

Jason is a passionate champion and recognized expert on patient experience improvement, organizational effectiveness and change, and sustaining high performance in healthcare. As President of The Beryl Institute, Jason has led the growth of the organization from a powerful idea for improvement in healthcare to an organization now recognized as a leading global community of practice and thought leader on improving the patient experience. Jason is also the founding Editor of the Patient Experience Journal, the first open-access, peer-reviewed journal committed to research and practice in patient experience improvement. Prior to joining the Institute, Jason designed and led the organization change, service, and leadership development strategies with HCA, supporting over 45 facilities and 45,000 employees and conducted groundbreaking research to identify the characteristics of high performance healthcare organizations. Jason is a sought after speaker and an author of numerous articles and publications including two recent books on organization culture, change and performance in healthcare: Organization Development in Healthcare: A Guide for Leaders and Organization Development in Healthcare: Conversations on Research and Strategies. He also serves as a professorial lecturer at American University's School of Public Affairs in Washington, DC. Jason received a BS in Foreign Service from Georgetown University; a M.Ed. in Human Resource Development from Vanderbilt University and a Ph.D. in Management and Organization Development from Benedictine University. Jason currently resides in Nashville, TN with his wife, Beth. A recovering marathoner, having run seven, Jason's greatest accomplishment though is that of new dad again, with the arrival of his sons Samuel the day after PX Conference 2013 and Ian in summer of 2015.

Stacy Palmer
Vice President, Strategy and Member Experience

Stacy oversees the Institute’s program development, partnerships and communications to ensure they offer maximum benefit to members. She also plays a key role in developing member resources such as white papers, research briefs, newsletters and the annual patient experience conference. She is passionate about the mission of the Institute and in increasing industry awareness of the organization as the global community of practice, thought leader and resource for professionals committed to improving the patient experience. Stacy began working with the Institute in 2010 assisting with its relaunch to an independent membership organization. Before joining The Beryl Institute, she spent eleven years in the media industry focused on communications, advertising and product development for The Dallas Morning News. She holds a Bachelor's degree in Mass Communication, Public Relations from Texas State University. When not working, Stacy enjoys traveling, volunteering in the community and spending time with her husband, Rick, and their two daughters, Maya and Luca.

Deanna Frings
Director, Learning and Professional Development

Deanna brings a unique combination of passion, dedication and experience to her role. Deanna will shape the learning strategy for The Beryl Institute, leading educational efforts and coordinating the design, scheduling, facilitation and delivery of educational programs. She will also have accountability for further developing the Patient Experience Body of Knowledge and Certification. In her role, Deanna will have a widespread and broad impact on improving the patient experience. Of significance to the Institute, Deanna learned of this opportunity as a member of the community and is excited to continue to find new ways to support the organization. Deanna began her career over 25 years ago as a respiratory therapist and has held a variety of roles including Manager of Cardiopulmonary Neurology Services, System Manager of Training and Development, Director of Organizational Development, and Director of Patient and Family Experience. She has extensive experience in leadership, strategic planning, organization development, learning strategy and solution deployment. Over the past fifteen years she has focused on optimizing the patient and family experience leading efforts in patient experience strategy. She holds a Master of Arts degree in education and instructional design. While she understands healthcare is an enormously complex industry with many challenges to address, Deanna believes in a simple truth – that to improve the patient experience we must touch the hearts of care givers and connect with them in ways that help them to emotionally connect with the patients’ they care for and serve. Deanna lives in Wisconsin and brings the same level of passion and dedication to her personal life enjoying cycling, kayaking and anything outdoors with her husband, Jeff.

Michelle Garrison
Director, Member Experience

Michelle ensures that members and guests have the information necessary to meet their needs and strives to deliver the best member experience at all touchpoints. She is committed to furthering the vision of the Institute as the global community of practice and premier thought leader on improving the patient experience. Prior to joining The Beryl Institute, she spent twelve years working as a sales assistant and event coordinator for a regional brokerage firm. Before that, Michelle experienced the world of healthcare by working as a radiology reading room technician and as a phlebotomist. She holds a Bachelor’s degree from Texas Woman’s University. In her spare time, Michelle enjoys spending time with her husband, Tom, and her two kids, Elise and Caleb. She is an avid reader and would love to have more time to travel.

Natalie McKay
Marketing and Membership Coordinator

Natalie brings her communications experience and organizational skills to the team by providing marketing and membership support to The Beryl Institute’s programs and events. She plays a vital role in media relations, assisting event logistics coordination, analyzing membership reporting, maintaining website content and monitoring social media. She comes from a background in community outreach, program development and grant writing in her prior position as community health assistant coordinator for the last three years. She is passionate about helping others and is committed to spreading The Beryl Institute’s vision on improving the patient experience in healthcare. She holds a Bachelor’s Degree in Strategic Communication from Oklahoma Baptist University and lives in the DFW metroplex with her husband, Heath. She has a love for cooking, blogging and enjoys spending time with her friends and family.

Jason Armour
Creative Director

Jason designs and produces creative projects for The Beryl Institute, from publications, videos, infographics, logos, videos, web design and development. For eleven years, he served as Creative Director for a group of small businesses. In 2012 he started Armour Creative, his own creative services and solutions business. Jason is passionate about corporate culture and is a co-author of Smile Guide: Employee Perspectives on Culture, Loyalty, and Profit, has spoken on a panel about customer service at Inc. 500|5000, and his corporate-culture videos have been featured in the Wall Street Journal. Jason loves to travel the world with his lady, typically backpacking or camping, and making it up as they go along.

Lori Gordon
Conference Manager

Lori is committed to making The Beryl Institute’s Patient Experience Conference an exceptional experience for attendees, speakers and sponsors. In 2012, Lori founded Ideal Meetings and Events, a full service meeting management company. Before that Lori worked for over 11 years as the in-house meeting planner for Press Ganey Associates, Inc. Lori holds a bachelor’s degree in Restaurant Hotel Management from Purdue University. When not working, Lori enjoys traveling, spending time with family and horseback riding.

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