Founder & Chairman
Paul Spiegelman is Chief Culture Officer of Stericycle, a NASDAQ listed global services organization with 13,000 employees and is the Founder of BerylHealth and The Beryl Institute. Paul also co-founded the Inc. Small Giants Community, an organization that brings together leaders who are focused on values-based business principles.
As the former CEO of BerylHealth, Paul led a unique, people-centric culture for a company that won nine "best place to work” awards, including the #2 Best Medium Sized Company to Work for in America. Paul was honored with the Ernst & Young 2010 Entrepreneur of the Year award.
Paul is a sought-after speaker and author on leadership, employee engagement, entrepreneurship, corporate culture, and customer relationships. He makes frequent radio and TV appearances and writes columns on culture for Inc. Magazine and the Dallas Business Journal. He’s written several books on employee engagement and is the New York Times best-selling author of Patients Come Second: Leading Change by Changing the Way you Lead.
Paul practiced law for two years prior to founding BerylHealth. He holds a bachelor’s degree in history UCLA and a law degree from Southwestern University. To learn more about Paul, please visit www.paulspiegelman.com.
Founding Editor, Patient Experience Journal
Jason is a passionate champion and recognized expert on patient experience improvement, organization culture and change, and sustaining high performance in healthcare. As President of The Beryl Institute, Jason has led the growth of the organization into the leading global community of practice and thought leader on improving the patient experience, engaging over 40,000 members and guests in more than 50 countries and establishing the framework for the emerging profession of patient experience. A central leader in expanding the patient experience movement, Jason is the Founding Editor of the Patient Experience Journal, the first open-access, peer-reviewed journal committed to research and practice in patient experience improvement. He also established and currently serves as President of Patient Experience Institute, an independent, non-profit, committed to the improvement of patient experience through evidence-based research, continuing education and professional certification. Prior to leading the Institute, Jason designed and led the organization change, service, and leadership development strategies with HCA, working with over 45 facilities on improvement and change efforts. He also conducted groundbreaking research to identify the characteristics of high performance healthcare organizations. Jason is a sought after speaker, provocative commentator, and respected author of numerous publications and academic articles on culture, organization change and performance in healthcare, including two books on Organization Development in Healthcare, and over 25 white papers on patient experience improvement. Jason is a professorial lecturer at American University's School of Public Affairs in Washington, DC. He received a B.S. in Foreign Service from Georgetown University, a M.Ed. in Human Resource Development from Vanderbilt University and a Ph.D. in Management and Organization Development from Benedictine University. A recovering marathoner – having run seven – Jason's proudest "accomplishment” remains his family. He currently resides in Nashville, TN with his wife, Beth and sons Samuel and Ian.
Senior Vice President
Stacy is a visionary thinker and pragmatic strategist who has been a leader in the expansion of patient experience as a central conversation in healthcare. With a commitment to gather, understand and integrate insights and ideas from The Beryl Institute community, she has helped establish a resource library of proven practices and research sharing how healthcare organizations around the globe are creating positive experiences for patients, family members and caregivers. She also works closely with resource providers offering the latest in patient experience related solutions and services to broaden industry awareness of the tools available to impact overall experience efforts. She has co-authored numerous white papers from The Beryl Institute. In addition, she is a regular contributor to the Patient Experience Blog and stays connected to the work on the front lines of care through visits to healthcare organizations, sharing their experience journeys through the On the Road series. Stacy also leads the Institute’s event strategy and is primarily accountable for growing its annual Patient Experience conference from a small community gathering to what is now considered the largest independent event bringing together the voices of healthcare professionals across the globe to expand the dialogue on patient experience improvement. Prior to joining the Institute, Stacy spent eleven years in the media industry focused on communications, advertising and product development for The Dallas Morning News. She holds a Bachelor's degree in Mass Communication, Public Relations from Texas State University. When not working, Stacy enjoys traveling, volunteering in the community and spending time with her husband, Rick, and their two daughters, Maya and Luca.
Vice President, Learning and Professional Development
Deanna is a recognized expert in patient/family experience, leadership development and educational design. She has extensive experience as a senior strategist for improving the patient experience. Through her role as Director, Learning and Professional Development with The Beryl institute, she has helped shape the Institute’s learning strategy and led the development of the Patient Experience Body of Knowledge courses, a comprehensive learning framework that provides a clear path to delivering superior patient experience performance. With a passion and dedication to bringing together a variety of voices, experiences and perspectives from the Institute’s global community, Deanna has expanded the development of numerous educational events and learning offerings focused on patient experience solutions, proven practices and idea generation. She has a widespread and broad impact on improving the patient experience, leading the content selection for the annual Patient Experience Conference, facilitating regional roundtables and visiting healthcare organizations through the Institute’s On the Road series. Deanna has also been instrumental in bringing physician leaders and champions together in forming the Physician Community of The Beryl Institute. Prior to joining the Institute, Deanna worked at Wheaton Franciscan Healthcare, beginning her career as a respiratory therapist and holding a variety of leadership roles focusing on patient experience, strategic planning, operations, organization development, learning strategy and solution deployment. She holds a Master of Arts in education and instructional design. Deanna lives in Wisconsin and brings the same level of passion and dedication to her personal life enjoying cycling, kayaking and anything outdoors with her husband, Jeff.
Vice President, Membership
Denise Brown is an innovative experienced association executive with over 30 years of membership and marketing experience in the non-profit community. She is an adept customer service representative encouraging growth, creativity and name recognition for large, medium and small member-based organizations. As Vice President, Membership, focusing on the members’ needs, membership development, member satisfaction, member retention and acquisition efforts are her priority. Denise has been a member of the American Society for Association Executives (ASAE) for over 20 years and currently serves on the ASAE’s Membership Section Council as Vice Chair. She was appointed to the ASAE Membership Development Committee (2011-14) and the ASAE Marketing Council (2008-2011). Denise has been recognized with the 2014 Gold Circle Award of Excellence in Membership Recruitment. Denise earned her B.S. in Business Management from the University of Maryland. She has a passion for singing, and her voice has graced the background for various well-known gospel artists. She is active in her church community and the National Multiple Sclerosis Society with her daughter, who was diagnosed with MS at the young age of 13 in 2006. It brings her much joy when she can help someone and bring a smile to their face. She enjoys traveling and spending time with her fiancé, David. She is a mother of three beautiful daughters, Shauntia, Royonna and Nyesha and a grandmother of two, Noah and Aubrey.
Director, Member Experience
Michelle ensures that members and guests have the information necessary to meet their needs and strives to deliver the best member experience at all touchpoints. She is committed to furthering the vision of the Institute as the global community of practice and premier thought leader on improving the patient experience. Prior to joining The Beryl Institute, she spent twelve years working as a sales assistant and event coordinator for a regional brokerage firm. Before that, Michelle experienced the world of healthcare by working as a radiology reading room technician and as a phlebotomist. She holds a Bachelor’s degree from Texas Woman’s University. In her spare time, Michelle enjoys spending time with her husband, Tom, and her two kids, Elise and Caleb. She is an avid reader and would love to have more time to travel.
Natalie brings her communications experience and organizational skills to the team by providing marketing and membership support to The Beryl Institute’s programs and events. She plays a vital role in media relations, assisting event logistics coordination, analyzing membership reporting, maintaining website content and monitoring social media. She comes from a background in community outreach, program development and grant writing in her prior position as community health assistant coordinator for the last three years. She is passionate about helping others and is committed to spreading The Beryl Institute’s vision on improving the patient experience in healthcare. She holds a Bachelor’s degree in Strategic Communication from Oklahoma Baptist University and lives in the DFW metroplex with her husband, Heath. She has a love for cooking, blogging and enjoys spending time with her friends and family.
Coordinator, Learning & Professional Development
Becky provides support for The Beryl Institute’s educational events and learning offerings. She ensures that members and guests have the information needed to navigate the Body of Knowledge Courses, webinars and topic calls. Through coordination of learning and professional development programs, she is committed to improving the patient experience by means of collaboration and shared knowledge. Prior to joining the Institute, she spent seven years working for a professional membership association providing education, fellowship and career development for long-term care leaders. She holds a Bachelor’s degree in marketing and sociology from the University of Notre Dame. Becky lives in Cleveland, Ohio and enjoys spending time with her husband, Alan and her three children, Caylie, Cody and Steven.
Rebecca serves as an executive assistant to Jason Wolf and Stacy Palmer. She brings her passion for advancing The Beryl Institute’s mission, organizational skills and dedication to supporting the organization’s leadership. She comes from a background in non-profit advancement, grant writing and donor relations. Rebecca received a B.S. in Education from Franciscan University of Steubenville, and currently lives in the greater Cincinnati area with her husband and three young children. Rebecca has a love for interior design, DIY projects and spending time with her friends and family.
Associate Editor, Patient Experience Journal
Geoffrey believes in the power and influence of healthcare executives to positively impact patient experiences. As a healthcare management scholar with professional experience in hospital and physician practice settings, Geoffrey has seen the influence and import of the patient experience grow firsthand from a tangential consideration to a central focus in the evaluation of health care service quality. In his role as Associate Editor of the Patient Experience Journal, Geoffrey has had the opportunity to contribute in establishing the field of patient experience alongside some of the greatest patient experience scholars and practitioners in the world. Geoffrey is an Assistant Professor at Auburn University’s Health Administration Program in the Department of Political Science in Auburn, AL. He received a B.S. and M.H.A at the University of Florida and a Ph.D. in Health Policy and Administration from Pennsylvania State University. When not working, Geoffrey enjoys spending time with his family.
Jason designs and produces creative projects for The Beryl Institute, from publications, videos, infographics, logos, videos, web design and development. For eleven years, he served as Creative Director for a group of small businesses. In 2012 he started Armour Creative, his own creative services and solutions business. Jason is passionate about corporate culture and is a co-author of Smile Guide: Employee Perspectives on Culture, Loyalty, and Profit, has spoken on a panel about customer service at Inc. 500|5000, and his corporate-culture videos have been featured in the Wall Street Journal. Jason loves to travel the world with his lady, typically backpacking or camping, and making it up as they go along.
Lori is committed to making The Beryl Institute’s Patient Experience Conference an exceptional experience for attendees, speakers and sponsors. In 2012, Lori founded Ideal Meetings and Events, a full service meeting management company. Before that Lori worked for over 11 years as the in-house meeting planner for Press Ganey Associates, Inc. Lori holds a bachelor’s degree in Restaurant Hotel Management from Purdue University. When not working, Lori enjoys traveling, spending time with family and horseback riding.
Learning & Professional Development Faculty
Peggy Niemer, JD, MBA, CPXP
Peggy brings patient experience enthusiasm and culture building knowledge. She works with and supports The Beryl Institute as a faculty member, facilitating virtual classroom sessions, topic calls and workshops, and is also the owner of the consulting firm of Kenwood & Wells, LLC.
Peggy has over 25 years of human capital experience including senior roles at GE Healthcare and serving 16 years as the senior HR VP for Children's Hospital of Wisconsin, consistently recognized as a great place to work.
Peggy has a law degree from University of Wisconsin – Madison as well as an MBA (MM) from the Kellogg School of Business at Northwestern University. She holds an undergraduate degree from University of Wisconsin - Milwaukee. She is married with two grown children and enjoys walks with her puppy, Bailey.
Diane Rogers, CPXP
Diane works with and supports The Beryl Institute as a faculty member, facilitating virtual classroom sessions, topic calls and workshops. She is also Founder and President of Contagious Change, LLC, assisting healthcare organizations to achieve new potentials. Specializing in improving the healthcare experience, she works with clients to tailor programs and improvement initiatives. As a certified professional coach, she also is the co-developer of The hArt of Medicine®, a program designed to engage the clinician in creating therapeutic relationships and improving their communication and empathy skills through a unique experiential learning approach.
Diane believes that ‘everyone has the capacity to change a world’. Whether the world is the physical space that we occupy or a moment in an individual's life; we all have the ability to create a positive energy that brings about an amazing change.