Jason A. Wolf, Ph.D.
Founding Editor, Patient Experience Journal
Jason is a passionate champion and recognized expert on patient experience improvement, organization culture and change, and sustaining high performance in healthcare. As President of The Beryl Institute, Jason has led the growth of the organization into the leading global community of practice and thought leader on improving the patient experience, engaging over 40,000 members and guests in more than 50 countries and establishing the framework for the emerging profession of patient experience. A central leader in expanding the patient experience movement, Jason is the Founding Editor of the Patient Experience Journal, the first open-access, peer-reviewed journal committed to research and practice in patient experience improvement. He also established and currently serves as President of Patient Experience Institute, an independent, non-profit, committed to the improvement of patient experience through evidence-based research, continuing education and professional certification. Prior to leading the Institute, Jason designed and led the organization change, service, and leadership development strategies with HCA, working with over 45 facilities on improvement and change efforts. He also conducted groundbreaking research to identify the characteristics of high performance healthcare organizations. Jason is a sought after speaker, provocative commentator, and respected author of numerous publications and academic articles on culture, organization change and performance in healthcare, including two books on Organization Development in Healthcare, and over 25 white papers on patient experience improvement. Jason is a professorial lecturer at American University's School of Public Affairs in Washington, DC. He received a B.S. in Foreign Service from Georgetown University, a M.Ed. in Human Resource Development from Vanderbilt University and a Ph.D. in Management and Organization Development from Benedictine University. A recovering marathoner – having run seven – Jason's proudest "accomplishment” remains his family. He currently resides in Nashville, TN with his wife, Beth and sons Samuel and Ian.
Vice President, Strategy and Member Experience
Stacy is a visionary thinker and pragmatic strategist who has been a leader in the expansion of patient experience as a central conversation in healthcare. With a commitment to gather, understand and integrate insights and ideas from The Beryl Institute community, she has helped establish a resource library of proven practices and research sharing how healthcare organizations around the globe are creating positive experiences for patients, family members and caregivers. She also works closely with resource providers offering the latest in patient experience related solutions and services to broaden industry awareness of the tools available to impact overall experience efforts. She has co-authored numerous white papers from The Beryl Institute. In addition, she is a regular contributor to the Patient Experience Blog and stays connected to the work on the front lines of care through visits to healthcare organizations, sharing their experience journeys through the On the Road series. Stacy also leads the Institute’s event strategy and is primarily accountable for growing its annual Patient Experience conference from a small community gathering to what is now considered the largest independent event bringing together the voices of healthcare professionals across the globe to expand the dialogue on patient experience improvement. Prior to joining the Institute, Stacy spent eleven years in the media industry focused on communications, advertising and product development for The Dallas Morning News. She holds a Bachelor's degree in Mass Communication, Public Relations from Texas State University. When not working, Stacy enjoys traveling, volunteering in the community and spending time with her husband, Rick, and their two daughters, Maya and Luca.
Director, Learning and Professional Development
Deanna brings a unique combination of passion, dedication and experience to her role. Deanna will shape the learning strategy for The Beryl Institute, leading educational efforts and coordinating the design, scheduling, facilitation and delivery of educational programs. She will also have accountability for further developing the Patient Experience Body of Knowledge and Certification. In her role, Deanna will have a widespread and broad impact on improving the patient experience. Of significance to the Institute, Deanna learned of this opportunity as a member of the community and is excited to continue to find new ways to support the organization. Deanna began her career over 25 years ago as a respiratory therapist and has held a variety of roles including Manager of Cardiopulmonary Neurology Services, System Manager of Training and Development, Director of Organizational Development, and Director of Patient and Family Experience. She has extensive experience in leadership, strategic planning, organization development, learning strategy and solution deployment. Over the past fifteen years she has focused on optimizing the patient and family experience leading efforts in patient experience strategy. She holds a Master of Arts degree in education and instructional design. While she understands healthcare is an enormously complex industry with many challenges to address, Deanna believes in a simple truth – that to improve the patient experience we must touch the hearts of care givers and connect with them in ways that help them to emotionally connect with the patients’ they care for and serve. Deanna lives in Wisconsin and brings the same level of passion and dedication to her personal life enjoying cycling, kayaking and anything outdoors with her husband, Jeff.
Director, Member Experience
Michelle ensures that members and guests have the information necessary to meet their needs and strives to deliver the best member experience at all touchpoints. She is committed to furthering the vision of the Institute as the global community of practice and premier thought leader on improving the patient experience. Prior to joining The Beryl Institute, she spent twelve years working as a sales assistant and event coordinator for a regional brokerage firm. Before that, Michelle experienced the world of healthcare by working as a radiology reading room technician and as a phlebotomist. She holds a Bachelor’s degree from Texas Woman’s University. In her spare time, Michelle enjoys spending time with her husband, Tom, and her two kids, Elise and Caleb. She is an avid reader and would love to have more time to travel.
Marketing and Membership Coordinator
Natalie brings her communications experience and organizational skills to the team by providing marketing and membership support to The Beryl Institute’s programs and events. She plays a vital role in media relations, assisting event logistics coordination, analyzing membership reporting, maintaining website content and monitoring social media. She comes from a background in community outreach, program development and grant writing in her prior position as community health assistant coordinator for the last three years. She is passionate about helping others and is committed to spreading The Beryl Institute’s vision on improving the patient experience in healthcare. She holds a Bachelor’s Degree in Strategic Communication from Oklahoma Baptist University and lives in the DFW metroplex with her husband, Heath. She has a love for cooking, blogging and enjoys spending time with her friends and family.
Executive Assistant; Coordinator
Jessica provides administrative support to the team and serves as an executive assistant to Jason Wolf. She has over 15 years of experience working in the healthcare field, most recently as a patient health educator in her previous position. She is committed to spreading The Beryl Institute’s vision on improving the patient experience in healthcare. She holds a Master’s Degree in Community Health Education from Ball State University and lives in Indiana with her husband Ryan, son and their three dogs. She has a love for cooking, photography and enjoys spending time with her family.
Managing Editor, Patient Experience Journal
Geoffrey believes in the power and influence of healthcare executives to positively impact patient experiences. As a healthcare management scholar with professional experience in hospital and physician practice settings, Geoffrey has seen the influence and import of the patient experience grow firsthand from a tangential consideration to a central focus in the evaluation of health care service quality. In his role as Managing Editor of the Patient Experience Journal, Geoffrey has had the opportunity to contribute in establishing the field of patient experience alongside some of the greatest patient experience scholars and practitioners in the world. Geoffrey is an Assistant Professor at Auburn University’s Health Administration Program in the Department of Political Science in Auburn, AL. He received a B.S. and M.H.A at the University of Florida and a Ph.D. in Health Policy and Administration from Pennsylvania State University. When not working, Geoffrey enjoys spending time with his family.
Jason designs and produces creative projects for The Beryl Institute, from publications, videos, infographics, logos, videos, web design and development. For eleven years, he served as Creative Director for a group of small businesses. In 2012 he started Armour Creative, his own creative services and solutions business. Jason is passionate about corporate culture and is a co-author of Smile Guide: Employee Perspectives on Culture, Loyalty, and Profit, has spoken on a panel about customer service at Inc. 500|5000, and his corporate-culture videos have been featured in the Wall Street Journal. Jason loves to travel the world with his lady, typically backpacking or camping, and making it up as they go along.
Lori is committed to making The Beryl Institute’s Patient Experience Conference an exceptional experience for attendees, speakers and sponsors. In 2012, Lori founded Ideal Meetings and Events, a full service meeting management company. Before that Lori worked for over 11 years as the in-house meeting planner for Press Ganey Associates, Inc. Lori holds a bachelor’s degree in Restaurant Hotel Management from Purdue University. When not working, Lori enjoys traveling, spending time with family and horseback riding.